Frequently asked questions

A ready-made promo plan for your single: a calendar of posts, reels and stories with captions, posting times and content ideas, built for your track and your style.

It's for artists who release music on their own – without a label, agency or manager – from newcomers to artists who've been releasing for years. You don't need promo experience: the plan guides you step by step.

I'm responsible for the expertise – Sebastian Cierniak, known to you as Kstyk. For years I ran the Kstyk channel on YouTube (several hundred thousand subscribers, over 160 million views), where artists such as schafter, VBS and OKI took their first steps.

Today I work with Sarius, and before that I worked with the Heavy Heart agency on projects by Avi, Kaz Bałagane, Louis Villain, PlanBe and Małpa – I have gold and platinum records to my name. PLANY PROMO is over a decade of my experience in one tool.

An expert, following a method proven on real releases. Tools speed up the work, but a human sets the strategy and tailors it to your single – it's not a chatbot giving generic answers.

Yes. The method was born in rap – one of the most competitive genres – but the fundamentals of promoting a single are the same: building anticipation, timing, content and consistent communication. We tailor the plan to your genre and audience.

You add information about your single and upload your materials, an expert prepares and reviews the plan, and within 2 business days you get it in your calendar. You approve it or send your comments.

It's best to start at least a week before the release – the earlier, the more pre-release actions you can do.

The title, mood, description, lyrics and release date, plus any materials you have: photos, recordings, a video. Not much material? The plan takes it into account – you'll get concrete ideas for the missing content.

A calendar of actions before, on and after release day on Instagram, TikTok, YouTube, Facebook and X. Every post, reel, Short and story has a ready caption, time and platform – tailored to your single, career stage and materials, not a generic checklist.

You publish the posts yourself and tick them off in the calendar.

Yes. You can edit captions and move posts in the calendar at any time. If something in the plan itself doesn't suit you, send your comments – the expert will refine it.

No. The plan can include organic and paid actions – we match it to your means.

No – no honest person can guarantee specific reach. The plan organises your promo and helps you make the most of your time and budget, but results also depend on the material, the audience and how you carry out the plan.

Yes. Everything you share – including unreleased tracks – is used only to prepare your plan. We don't share it with anyone or publish it anywhere.

Every package includes a PLAN PROMO with a calendar.

BASIC: 1 release per month.

PRO: 1 release per month plus analytics, a Spotify playlist pitch, press notes and best practices.

MAX: everything in PRO plus trends, advanced analytics, a 30-min consultation, 2 releases per month, the DUET promo plan, the album / EP promo plan and 15% off in the shop.

An unused release doesn't carry over to the next month. With yearly billing you get 2 months free – see Pricing for prices.

On MAX you combine singles into an album or EP. You list the tracks – with lyrics and any singles already released – and an expert proposes the tracklist order, the singles (60–80% of tracks), a focus track and release dates: always on a Friday, every 2–3 weeks, with the last single a week before the album.

Each single gets its own PROMO PLAN, and the album gets a campaign timeline and dated tasks: uploading to distribution, the cover reveal, the tracklist and Spotify Countdown Page, the focus track pitch and post-release actions.

No. An album or EP release doesn't count towards the limit of 2 releases per month. The limit applies only to singles – the album schedule makes sure no more than 2 fall in one month.

Yes. After receiving the expert’s proposal you have 48 hours to change the track order and the choice of singles, once each. You can change the album release date once – the schedule recalculates automatically. Each track can belong to only one album.

Yes, at any time in your account settings.

One PLAN PROMO covers one single (a single with a feature counts too), and a subscription belongs to one artist.

On MAX you can combine singles into an album or EP (album / EP promo plan) and prepare a joint plan with another artist (DUET promo plan) – also for an album. A feature for managers running several artists is on our roadmap.

You'll find your referral link in your account settings. When a fellow artist joins, you get a free month of subscription.